Practical answers

Articles for people who run businesses.

Plain explanations of websites, search and marketing — what works, what doesn’t, and what it costs.

What Your Website Should Actually Do for Your Business

A business website has four jobs: get found, answer the questions customers have, earn their trust, and make the next step easy. Here’s how to check yours.

5 min read Marketing

How to Tell Whether Your SEO Is Working

Rankings reports can look great while the phone stays quiet. Here are the numbers that actually show whether SEO is paying off — and where to find them for free.

4 min read Marketing

The Marketing Tools You Need—and What They Cost

A small business can run solid marketing on a handful of tools, several of them free. Here’s the short list, what each one costs, and what you can skip.

5 min read Your question

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